{"id":3349,"date":"2026-10-17T19:34:31","date_gmt":"2026-10-17T19:34:31","guid":{"rendered":"https:\/\/laverdad.tech\/almeria\/?p=3349"},"modified":"2026-10-17T19:34:31","modified_gmt":"2026-10-17T19:34:31","slug":"pp-la-fabrica-de-memes-de-genova-13","status":"publish","type":"post","link":"https:\/\/laverdad.tech\/almeria\/2026\/10\/17\/pp-la-fabrica-de-memes-de-genova-13\/","title":{"rendered":"PP: la f\u00e1brica de memes de G\u00e9nova, 13"},"content":{"rendered":"<!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. -->\n\n<p class=\"wp-block-paragraph\">Basta asomarse a la p\u00e1gina oficial del Partido Popular en Facebook para comprobar que algo ha cambiado en G\u00e9nova. Entre el tel\u00e9fono de contacto, el correo de atenci\u00f3n al ciudadano y los enlaces a sus redes, aparece una publicaci\u00f3n de hace dos horas con un texto breve: <em>\u00abLa foto de la campa\u00f1a\u00bb<\/em>, seguido de un coraz\u00f3n rojo. Debajo, una imagen de Pedro S\u00e1nchez y \u00c1balos bes\u00e1ndose entre una multitud de c\u00e1maras, una imitaci\u00f3n de aquel beso ic\u00f3nico de Br\u00e9zhnev y Honecker y del de hoy mismo con su mujer, que parece que ha escocido, porque estas cosas funcionan electoralmente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El meme como programa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los n\u00fameros de la publicaci\u00f3n explican la l\u00f3gica. En pocas horas acumula 855 reacciones, 746 comentarios y 129 compartidos, una cifra de interacci\u00f3n que la mayor\u00eda de las notas de prensa ya no consigue ni en sus mejores d\u00edas, pero estos memes se convierten pocas veces en votos o apoyos, porque la s\u00e1tira pol\u00edtica y el humor hay que dej\u00e1rselo a otros, algo que parecen no entender.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/853912774_1764559184845519_1601138331999399008_n-1.jpeg\" alt=\"\" class=\"wp-image-3351\" srcset=\"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/853912774_1764559184845519_1601138331999399008_n-1.jpeg 960w, https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/853912774_1764559184845519_1601138331999399008_n-1-300x169.jpeg 300w, https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/853912774_1764559184845519_1601138331999399008_n-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">Meme hecho con IA publicado en la cuenta oficial del Partido Popular<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cuando el chiste es el mensaje<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta estrategia tiene ventajas evidentes para quien la practica. El meme es barato, r\u00e1pido y dif\u00edcil de desmentir, porque nadie le exige rigor a un chiste. Moviliza al votante propio, que se r\u00ede y comparte, y obliga al adversario a reaccionar o a callar, y en ambos casos el partido marca el ritmo del d\u00eda, pero la poca imaginaci\u00f3n y el poco acierto de los memes del PP a veces funcionan como un aut\u00e9ntico bumer\u00e1n que acaban golpeando en al cabeza del torpe Feij\u00f3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero tambi\u00e9n tiene costes. La propia secci\u00f3n de comentarios los deja ver: junto a los elogios de quienes celebran la ocurrencia (\u00ab\u00e1nimo, t\u00fa puedes como siempre\u00bb), hay respuestas de usuarios que se averg\u00fcenzan del partido y de sus votantes. Un humor que solo hace gracia a los convencidos corre el riesgo de reducir la pol\u00edtica a un patio de colegio con presupuesto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay adem\u00e1s un problema de fondo en el recurso concreto. Usar un beso entre dos hombres como arma de rid\u00edculo lleva impl\u00edcita la idea de que esa imagen, por s\u00ed sola, es humillante. Ese subtexto, quiz\u00e1 no buscado por el autor del montaje, es el que m\u00e1s ha incomodado a quienes critican la publicaci\u00f3n, y el que menos casa con el discurso de un partido que se dice moderno y de centro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una pregunta pendiente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La cuesti\u00f3n no es si un partido puede tener sentido del humor, que puede y debe. La cuesti\u00f3n es qu\u00e9 queda cuando el humor sustituye al programa. En campa\u00f1a, el ruido se mide en interacciones, pero los votos se ganan, tarde o temprano, con respuestas a problemas concretos como la vivienda, la sanidad o la inmigraci\u00f3n. El meme puede ganar el d\u00eda en las redes, pero no gobierna. Y el gran problema del PP y de Feij\u00f3o es que cada vez mas se duda de su capacidad de gobernar, y gobernar bien y para todos los espa\u00f1oles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Partido Popular ha cambiado el argumentario por el chiste gr\u00e1fico, y su p\u00e1gina de Facebook empieza a parecerse m\u00e1s a una cuenta de humor que al perfil de un partido de gobierno en espera.<\/p>\n","protected":false},"author":1,"featured_media":3350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_eb_attr":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado-5"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1-150x150.jpg","medium":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1-300x188.jpg","medium_large":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1-768x480.jpg","large":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1.jpg","1536x1536":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1.jpg","2048x2048":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1.jpg","colormag-highlighted-post":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1-392x272.jpg","colormag-featured-post-medium":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1-390x205.jpg","colormag-featured-post-small":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1-130x90.jpg","colormag-featured-image":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1-800x445.jpg","colormag-default-news":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1-150x150.jpg","colormag-featured-image-large":"https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1.jpg"},"magazineBlocksPostAuthor":{"name":"Laverdad.tech\/almeria","avatar":"https:\/\/secure.gravatar.com\/avatar\/f21dc133dd1ebd43a20583d2fcd62e6beb4b50d962f93c9b5d036007e9e9912f?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"El Partido Popular ha cambiado el argumentario por el chiste gr\u00e1fico, y su p\u00e1gina de Facebook empieza a parecerse m\u00e1s a una cuenta de humor que al perfil de un partido de gobierno en espera.","magazineBlocksPostCategories":["Destacados 5"],"magazineBlocksPostViewCount":54,"magazineBlocksPostReadTime":3,"magazine_blocks_featured_image_url":{"full":["https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1.jpg",800,500,false],"medium":["https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1-300x188.jpg",300,188,true],"thumbnail":["https:\/\/laverdad.tech\/almeria\/wp-content\/uploads\/2026\/10\/Bundesarchiv_B_145_Bild-F088809-0038_Berlin_East_Side_Gallery-1-150x150.jpg",150,150,true]},"magazine_blocks_author":{"display_name":"Laverdad.tech\/almeria","author_link":"https:\/\/laverdad.tech\/almeria\/author\/admin\/"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/f21dc133dd1ebd43a20583d2fcd62e6beb4b50d962f93c9b5d036007e9e9912f?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"https:\/\/laverdad.tech\/almeria\/category\/destacado-5\/\">Destacados 5<\/a>","videoUrl":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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